Whether you want to please your users, don’t want Google to push your site our of its mobile search results, or want to get specific instructions on what on your site needs to be fixed to make it work better on mobile. With mobile marketing becoming more of a necessity than an extra, how does your website look when viewed on a mobile device? We are going to inform you about the tools to check the mobile friendliness of your website along with the tips to build a mobile friendly website.

TIPS:

• Be plain & simple. A flashy website is not going to convert very well on the mobile device.

• Cut down on advertising clutter. You might find the need to transfer your ads to different locations that really work far better with cellular device. Having ads in the center of contents might not work well using a mobile device just like they will do with a regular website.

• Find out about the special coding you can use for your written content in order that it detects what device is looking at the website & also appears in the preferred formatting for that device.

TOOLS:

 1. Mobile-Friendly Test

Google mobile friendly test will tell you more about how Google Bot will see your page rather than how your mobile users might see it. That itself is very helpful because you can use their feedback for SEO purpose as well. If your website passes that test, you will see a green message that says Awesome! This page is mobile friendly.. if it does not pass, the message will be red and say Not mobile-friendly. This tool also give you the reason why it failed such as the content is wider than the screen or links are too close together. Note one thing, if the tool says “NO” then the page of your website will be pushed down in the mobile search results in favor of similar pages from other sites that are mobile friendly.

TIPS:

• For a cellular device you most likely need more navigation than on an internet site. Think about using shorter drop down menus and drill down to the minute information on your website with additional menus.

• As we know, typing on a hand-held device is not fun or simple, so make hyperlinks as brief as they can be.

• Keep the content to a single post per page for much easier viewing.

TOOLS:

 2. PageSpeed Insights

This tool has been around for a while now. When you analyze your website in PageSpeed insights, it will show screenshots of how it looks on mobile & desktop as well as give you speed scores for both mobile & desktop as well.

TIPS:

• Put content front & center. Rather than using an entrance page, position the latest contents in the forefront in order that mobile content readers notice what is important immediately.

• Put hyperlinks beneath the content & inside. Although this is actually ideal for a website viewed on a webpage it may be more effective to place links underneath the post.

• Use drop down navigation or hover navigation. This type of navigation will save a lot of space on the cellular system and makes it much simpler to basically click it to move to the mobile content that the visitor really wants to see.

TOOLS:

3. Keynote MITE

Keynote MITE is an amazing desktop tool to run and analyze sites on a multitude of mobile devices, from tablets to smart phones. It’s a very detailed tool & Google selected it in 2012 to power their first mobile testing site.

4. W3C’s MobileOK Checker

And finally we have W3C’s MoboleOk Checker. As with other W3C tools, it does look a bit outdated but does get the job done. It tests your website’s markup code for any web standard errors, graphics or image errors. Like PageSpeed insights the tool give a solid set of recommendations on what needs to be changed, why it needs to be changed and most important how it needs to be changed.

At ITS we designed the most mobile friendly websites that perfectly suits all the needs of your business. For more information & details visit our website http://www.imperiumtechnologysolutions.com/

Your website not only represents your business to your existing clients and customers, but it also acts as the first impression to your potential new clients, who are just getting to know you. Ordinary and outdated graphic or web design gives your customers a cheap impression. So to avoid this, you must be very diligent in making your designs compatible with the changing environment and trend. With the right web presence, your business can only grow and become more profitable. A website is not just about having an online presence with a site that looks good. It’s about getting a return on investment & having that website deliver business result. A good web designing firm can think outstanding ways to design a website that has numerous animations, videos & images that perfectly symbolizes & reflects the core function of a company/organization.

When you are looking for a website design company, it is vital that you find the perfect one for you. With so many options available of web design companies, both online and local, it can be really tricky to determine which one is perfectly suited for your business. The best approach before hiring a web design company is to shop around, do as much research as possible about their credentials and capabilities, interviewing, reviewing performance results, checking references and most importantly judging their caliber & ability to deliver the kind of result you are looking for to boost your business. The company that you have chosen to design your website should be just as concerned & mindful about generating revenue for your website as you are. That company should be able to provide you with results-oriented strategies that should be in line with your goals, such as prominent positioning & placement of your business phone number, an eye catching slideshow on the home page that reinforces your business, featured products, discounts & information prominently appearing on every page of the site, and calls to action that are prominently positioned to grab the visitors’ attention.

These are the few important points to keep in mind before hiring a web designing firm:

• PRICING AND AFFORDABILITY

Pricing is really important when you are trying to figure out how things will shape out with your chosen budget. While negotiating the pricing factor with the firm, make sure you do ask about the time, if they require a flat fee or a time based payment. The price they will put up should not be to low comparing the market trend, it is a sign of the company’s inexperience & immaturity.

• KNOW THE PROJECT HEAD

It is important that you ask them which members of their team will be working on your project & their areas of expertise. Quite naturally you want people who have proper experience building the kind of website you want, so make sure they have the right people on the job before they start. If you have the access of the project head it becomes easier if you wish to include something or want to make a change somewhere or simply resolve your query about certain areas.

• EXPERIENCE

It’s important to know the scope of experience of the person or team working on your project. Feel free to ask for samples of other websites they have done, discuss the expertise they have in web design and development tools, and request client references. The portfolio and references should be updated with the most current work.

At Imperium Technologies, our talented & highly experienced web designers draw on an acute understanding of today’s technology, helping to increase the cost-efficiency and revenue-generating potential of your business. We specialize in website design, logo design, e-Commerce and most importantly SEO. Our approach to building websites is highly professional, yet attractive. Our love for great website design and utilization of the latest technologies inspire us about developing your online image.

See the Picture

The contributions of these services are literally immense. Your entire framework of organizational hierarchy is about to get rationalized by dint of the apt implementation of these solutions. The organizational operations and core business activities can reach up to a new level of excellence for sure. ITES solutions are note merely confined in the parameters of call centers. They have extended their reach to a great extent.

If you make it a point to take a glance at the vital service areas such as surveillance systems, claim processing, kiosk systems, medical billing, smart card solutions, data digitization, bio metric solutions then you should have a clear spec of the reach of these services in a jiffy. Each of these solutions happens to be a value driven ones that bring a revolution in your life.

The most noticeable advantage of these services will be availed in the form of:

• Payroll processing
• Bill processing
• Medical processing
• E governance
• Cloud based services
• Data mining services

What should you think in connection with these ensemble and value based technology solutions. If you would like to share some vibes on this crucial chore then please feel free to leave your invaluable comments and suggestions. It will be a pleasure for us to revert back to you. Give us a try. You should try out the value driven ITES solutions which we have in store for you.

Experts are of the view that any website has the potential to emerge as the most preferred online destination for web visitors, but the real difference lies in the way the website has been designed. In fact, website designing is the most important functionary that separates a popular site from the rest.

Here’s an amazing infographic that lucidly explains what you should not do while designing a website. Have a look –

[Courtesy: Kissmetrics]

Stay connected to ITS Blog for the latest news, views and analysis from the cyber world, served with a twist!

So what would you do?

No need to worry, we have some valuable tips for you!

Have a look at this highly helpful infographic.

Are you following any of these tips lately? Let us know in the comments below.

Stay connected to ITS Blog.

]]> http://www.imperiumtechnologysolutions.com/blog/how-to-boost-engagement-on-facebook-and-twitter-a-ready-reckoner/feed/ 0 http://www.imperiumtechnologysolutions.com/blog/responsive-website-design-tips-infographic/ http://www.imperiumtechnologysolutions.com/blog/responsive-website-design-tips-infographic/#comments Mon, 08 Jul 2013 07:04:06 +0000 admin http://www.imperiumtechnologysolutions.com/blog/?p=317 Is your website mobile friendly? If not, then you’re surely missing out a substantial business opportunity.

Let’s a take a look at some stats to start with –

# The worldwide mobile data traffic shoot up by 70 % in 2012

# Experts estimate by the end of FY 2015 mobile internet would certainly surpass desktop internet usage

# Now there are over 1.2 billion smartphones in the world which are mobile-enabled

# This year Tablet sales are projected to surpass personal computer sales and cross the 100 million milestone

# By the end of 2013, analysts believe that there would be more mobile devices on Earth than her total human population

Startled? Yes, the experts and analysts may certainly sound a bit over-the-top now, but it’s certain that the days of smartphone and mobile internet has arrived. So let me ask you one simple question. With huge potential of the mobile internet and a probable shift in internet usage from pc to mobile platform , which websites are going to be the super popular ones in just over a year of two?

Obviously, those websites which are mobile friendly, right! Here, comes the necessity of making your website design “responsive”. By the way, Responsive Web Design is an approach by which a website can be viewed on wireless devices like smartphones and tablets with minimal distortion. In a word visitors would be able to enjoy optimal viewing pleasure through easy reading and smart navigation features offered in responsive web design.

Here’s an awesome Infographic from Spilo showing the 10 Basic Tips to make your website design responsive. Have a look -

Ever since Marissa Mayer, the ex executive and key spokesperson for Google joined Yahoo as the new president and CEO, the cyber giant has got a new facelift. She played an instrumental role in taking over at least 10 startups since her appointment as the Yahoo boss in July last year. Buying Tumblr is the latest and undoubtedly the most talked about takeovers ever by Yahoo in recent memory. So, what does this takeover imply? Is it as conscious move to outshine Blogger, owned by Yahoo’s chief competitor Google? Or, is it just a desperate move to conglomerize Yahoo’s online entities and spearhead the cyber giant’s online supremacy in the coming days?

Before the Tumblr takeover was publicly announced, Marissa Mayer mentioned in her tweet that Yahoo “promise not to screw it up”. Good news for blogger fraternities around the world. At least, we expect that Tumblr won’t meet the same fate as Posterous did after Twitter’s takeover of Posterous in spring last year which ultimately led to the shutdown of the blogging platform earlier this year. Several probabilities are widespread after Tumblr’s Yahoo acquisition.

Tumblr may emerge as the numero uno platform for blogging, especially if Blogger gets sucked up in Google Plus or gets totally deprecated given the recent killing spree of Google.

Tumblr is a strong photo sharing platform till date and is estimated to be one of the top sources for pins shared on Pinterest. With Yahoo takeover and a possible re-orientation on the cards, we might be seeing Tumblr’s emergence as a top social photo sharing channel, giving tough competition to Flickr and Instagram, sometime soon.

But, till now all we can do is apprehend. The news is still fresh from oven and the deal has been struck. So let’s cross our fingers and watch the crystal ball roll.

What’s your take on the whole issue? Shoot us a comment below. Stay connected to ITS Blog.

Choosing the right domain name is very important for the success of your website. Unfortunately, many entrepreneurs overlook this matter while creating an online presence for their business. But this aspect should never be overlooked because with domain name registration, you will be able to get a brand of your own and secure exclusive rights to it.  Choosing the right website address will help you get traffic to your site.

Here are 10 easy ways to choose a good domain name.

Avoid using numbers and hyphens

When you choose a domain name, avoid using hyphens or roman numerals. It is true that the address will be easier to read when a hyphen is used but the problem is it will be very difficult to say. For example, if you choose WebsiteDesigningCompanyIndia.com as your URL, it might not be that easy to read but very easy to say. If the URL had been Website-Designing-Company-India, then it would have been difficult for you to say—website hyphen designing hyphen company hyphen India dot com!! You certainly do not expect people to remember this. Do you? Similarly, roman numerals in a site address can be baffling and easily mistaken by others.

Choose an easy to remember and unique domain name

Good domain names are easy to remember and easily typed. This means, they should be short and unique. Furthermore, it is suggested to avoid picking up names, which are misspelled, singular/plural form or hyphenated version of a popular and existing domain. These kind of domains usually confuses the target audience and leads them to the other site completely.

Domain Name Registration

Incorporate top keywords

Pick up at least five phrases or terms, which best describe your portal. After listing them, pair them up or start adding suffixes and prefixes to come up with a good domain idea. Remember, that your website address should be related to the topic of your site. One of the major blunders that online businesses make when choosing their address is that they register the name of their own company whereas their online virtual hub is about something else.  If your website is about website design, you can consider terms like web designing, professional website design, affordable web designing and so on. It is smart and practical to choose a domain name, which shows your visitors and users what your portal is all about.

Don’t use abbreviations

Don’t use acronyms or abbreviations for your web address even if it’s related to your brand name or company. Using them is acceptable only if your businesses is established and is a big enterprise.

Choose the right domain extension

If you are promoting your services and products to users in a single country, than use that nation’s most powerful domain. For instance, if you are retailing services and products to Australia, then use “.au” as your domain extension. By doing this, you will be able to make your target audience understand that your online portal as a local one. But if you are promoting your services and products globally, use “.com” as your domain extension.

Remember one thing—you don’t own a domain name. You just rent it for a specific time. So, never let it expire or your competitors will snatch it from you!

To get more info, tips and suggestions on domain name registration, stay connected to ITS Blog!

Home page design

It is important for business sites to make it sure that the design of the home page is strong enough as it is going to enforce your brand image in front of your prospective clients. Your home page should be compelling enough to motivate the psyche of the visitors. Only then, you can expect your conversion rate to go higher. Therefore, you should make it sure that you are going to have a great design for your home page. It should be brilliant from aesthetic point of view as well as from functional stand point. You have to make it sure that the design is going to resonate with the needs of your target clientele. The design should be good enough in terms of making it clear who you are, what you do and how you can help your fans out. While getting the home page of your site designed you should make it sure that the design is going to persuade the visitors to hit the other pages of your site.

Efficient use of wire frame

Wire frames play an important role in hamming up the overall design of your business site. With the help of wire frames, you can make the design look eye catching as well as informative. With these frames, you can make it sure that the purchase details are going to be more scanable for your target site visitors.

Call to action

You have to make it sure that you are going to include a call to action in your site while designing it. The design should be masterminded with precision so as to create a desire for your products or services in the mindset of your target customers. To get a superior call to action perfectly embedded you can consider hiring a website designing company in India.

Crystal clear terms and conditions

You have to make it sure that the terms and conditions of the site are written in a completely unambiguous manner. You have to be quite meticulous in this regard. You should be very careful in terms of integrating necessary details such as exchanges, returns, delivery time as well as repairs.

You can surely perk up your conversion rate to a great extent if you make it sure that you are going to follow the steps stringently. Do not forget to take the help of a professional web designing company in India in your stride in this regard.

Reasons to Convert Your Website into a Mobile Site

A mobile website is the mobile version of a site. With the advent of mobile technologies, it has become possible to convert the desktop version of a website into a mobile site.

Where is the Catch?

• Whenever the apps render the desktop version of a site, it takes a lot of time for the website to load. This means there is a lot of bandwidth usage.
• Your mobile users will need to zoom every nook and corner of your site for finding what he/she wants. If this takes a lot of time, they leave.
• It doesn’t have a professional look.

Different Methods to Convert Desktop Version Site into Mobile Site

There are different methods of converting a desktop version site into mobile website. Here we’ve discussed only a few ways.

• Develop two websites: You can hire a website design company in India to develop two versions of a site—one for mobile users and another for desktop users.
• Use wptouch: This is a WordPress Plugin and is very popular among wordpress users. It can be used for converting your site into a mobile site.
• Responsive Themes: With the advancement of jQuery and CSS system, they have come into picture in late 2010.

What’s the Catch Behind these Methods?

These methods of mobile conversion either need a lot of effort to develop a new version of mobile site or are very expensive. The mobile site even takes a lot of time to load because it embeds all code inside a single file.

Best Method to Convert a Site into a Mobile Friendly Website

You can make the best use of “Go Mo” and “DudaMobile” for converting a website into a mobile site. Go Mo is a google initiative for checking a website on Smartphone whereas DudaMobile is the easiest and fastest way for building a mobile friendly site in minutes.

Here are 4 GUI based conversion steps.:

Step-1 : Check the site and Select a Theme

In this process, DudaMobile checks your already existing site and gives you ideas about some pre-built templates for your present website. All you need to do is click on a pre-built template for your website. Then click ‘Next’.

Step-2 : Edit your mobile theme options

Here you can fine tune your site’s main pages. Just click on them to fine tune. Click ‘next’.

Step-3: Save your new mobile site

You need to provide your original email id and password. The email address should be valid. Now click ‘Next’.

Step-4: Go Live

In this step, you will come to know how to implement this new mobile friendly site with your web site. There are basically two options through which you can automatically redirect your mobile user to your newly created portal. Then follow the instructions that will be given according to your site.

Are you aware of any other kind of such service that can convert your website into a mobile site without any programming?